6, perpetrate a fraud

At the beginning of 2006, china embellish beer rolls out “ to be not ” of Olympic Games sale, its gist is around the crowd that participates in an Olympic Games “ is not ” to organize brand sale activity around the Olympic Games. Namely: Set out from consumer, be opposite during the Olympic Games according to participating in the consumer of the Olympic Games the demand of the brand, dig consumer value deep, adopt in the light of Olympic Games masses (include consumer) the sale measure that and rather than supports ” in the light of Olympic Games “ , consume brand utmost ground masses communication with the target, participate in an Olympic Games together with consumer, view and admire an Olympic Games, achieve a brand to support consumer, consumer to participate in Olympic Games, brand to also support the underlying interest correlation of the Olympic Games secondhand directly, realize the rapid promotion of brand value.

” of sale of “ blame Olympic Games from look to still attribute sale of recessive Olympic Games substantially, but distinguish somewhat again with sale of traditional recessive Olympic Games. Consumer is the core main body of “ of sale of “ blame Olympic Games, supporting Olympic Games of participator of Olympic Games of consumer, support, support is core concept.





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